ADA Compliance for Websites: A Comprehensive Guide

ADA Compliance for Websites
ADA compliance for websites is crucial because you wouldn’t want a lawsuit filed against your business, would you? The Americans with Disabilities Act (ADA) of 1990 mandates accessibility for individuals with disabilities. Title III obligates private businesses to ensure accessibility in both physical and digital spaces.
So what is ADA compliance for websites and what elements can make your business website ADA-compliant? If you are looking to make your website check all the boxes of being ADA-compliant, then you are at the right place. Keep reading.

What is ADA Compliance for Websites?

Making your website ADA-compliant means ensuring that people with disabilities can access and navigate it just as easily as anyone else.
This aligns with the Americans with Disabilities Act (ADA) and follows key accessibility guidelines, particularly the Web Content Accessibility Guidelines (WCAG).
Developed by the World Wide Web Consortium (W3C), WCAG serves as the gold standard for digital accessibility worldwide. To meet these guidelines, websites need to focus on four key principles:
  • Perceivable: Content should be presented in ways that everyone can process, regardless of their abilities.
  • Operable: Websites must be functional for all users, including those relying on keyboards, voice commands, or assistive technologies like screen readers. Smooth navigation is key.
  • Understandable: Content and design should be clear and user-friendly. Simple language, helpful instructions, and intuitive layouts make the experience better for everyone, including those with cognitive disabilities.
  • Robust: A site should work seamlessly across different devices and assistive tools. Using proper HTML structure and regularly testing for compatibility ensures that users with disabilities can access content without barriers.

Industries That are Impacted by ADA Website Compliance

ADA website compliance is a necessity for all businesses, even the following entities:
  • State and local government agencies
  • Private employers with 15 or more employees
  • Businesses that serve the public
Even if your organization is not legally obligated to meet ADA website compliance requirements, for instance, if you have fewer than 15 employees, it is still highly advisable to prioritize accessibility.
Ensuring an inclusive experience for all individuals, both online and offline, reflects a commitment to equal access and fosters a more accommodating environment for all users.

ADA Compliance Website Checklist

Now that we have established the importance of having an ADA-compliant website for businesses and organizations, here is an ADA-compliant website checklist to get started with:
  1. Provide Alt Tag for Images

    For ADA-compliant websites, businesses should incorporate alt tags for images, as these provide alternative text descriptions that screen readers can relay to users who are blind or with visual impairment.

    Descriptive alt text ensures that individuals who cannot see images can still understand their content and context, thereby improving their overall browsing experience and guaranteeing equal access to information.

    Read more: Alt Text on Images: Definition, Importance, and Best Practices
  2. Make Site Interactions Keyboard-Friendly

    Keyboard navigation is essential for ensuring compliance with ADA website accessibility requirements, as it enables users to browse web pages, interact with interactive elements, and access content without relying on a mouse or other pointing device.

    This functionality is particularly crucial for individuals with motor impairments, those who use assistive technologies, and anyone who cannot operate a traditional mouse.

    Read More: Keyboard Accessibility: A Guide To Navigating Websites With Ease
  3. Have Enough Color Contrast

    Adequate contrast between text and background enhances readability and legibility, ensuring that content remains clear and distinguishable for users with low vision or other visual challenges.

    Maintaining a high color-contrast ratio also benefits those with cognitive disabilities by improving text clarity and reducing strain, making it easier to process and comprehend information. Hence, color contrast is on the checklist of an ADA-compliant website.

    Read More: The Importance of Color Contrast for Accessibility
  4. Include Labels for Form Inputs

    Ensuring that form inputs have clear and descriptive labels is a key requirement for ADA web accessibility compliance.

    Labels provide essential context, helping users understand the purpose and function of each form field, which improves accuracy and efficiency when completing forms.

    This is especially important for individuals with disabilities who rely on assistive technologies, such as screen readers, to navigate and interact with web content. Proper labeling enhances usability, ensuring an inclusive and accessible digital experience for all users.

  5. Provide Descriptive Page Titles

    A well-defined page title offers users meaningful insight into a webpage’s content, helping them quickly understand its purpose and context. This enhances accessibility by allowing users, particularly those relying on assistive technologies like screen readers, to navigate websites more efficiently and locate relevant information with ease.

  6. Include Captioning and Audio Description

    ADA-compliant websites also need businesses featuring multimedia content to include appropriate captions and audio descriptions.

    Captions and audio descriptions enhance accessibility by making multimedia content perceivable and understandable to a broader audience. This not only ensures compliance with accessibility standards but also improves the overall user experience and fosters a more inclusive digital environment.

    Related Read: What Is Closed Captioning and Its Benefits to Accessibility?
  7. Have a Logical Tab Order

    Another element of an ADA-compliant website checklist includes the presence of a logical tab order. A well-structured tab order ensures efficient and intuitive navigation, allowing users to access interactive elements, links, and form fields in a logical sequence.

    This feature is particularly beneficial for individuals with mobility impairments who rely on keyboard navigation to interact with web content.

    It also supports users with visual impairments who use screen readers or other assistive technologies, enabling them to move through website elements systematically and efficiently.

    Similar Read: Logical Reading Order in PDF
  8. Maintain Proper Header and Column Attributes for Tables

    An ADA-compliant website ensures that the header and column attributes are accessible for individuals with visual impairments. These attributes enable screen readers to communicate the structure and relationships within tables, allowing users to comprehend the presented content effectively.

    Individuals with cognitive or learning disabilities can also benefit from well-structured tables, as clear organization improves readability and understanding, making information easier to process.

    Read More: Heading Structure: Learn the Right Hierarchy for Accessibility
  9. Provide Contextual Links

    Using contextual links is a requirement for ADA-complaint websites so that individuals with disabilities can understand the destination and purpose of each link.

    Unique and contextually relevant links enhance usability and navigation by providing clear, descriptive text that helps users understand what to expect before clicking.

    This improves accessibility, particularly for individuals using screen readers, by offering meaningful context rather than vague phrases like "click here" or "read more."

    Also Read: What Are Accessible Hyperlinks?
  10. Include Text Cues

    Text cues provide additional context and clarity, particularly for users who may struggle to perceive or differentiate colors. These are beneficial for individuals with color vision deficiencies, such as color blindness, who may have difficulty distinguishing between certain colors. Moreover, they support users with visual impairments who rely on screen readers or other assistive technologies, ensuring that information remains clear and accessible to all.

    Also Read: A Guide to Accessible Color Palettes: Making Your Designs Usable for All
  11. Enable Zoom Capability and Text Size Adjustment

    Another ADA-compliant website checklist element includes the enablement of zoom capabilities and text size adjustments. Providing these features allows users to customize the size of text and other webpage elements, enhancing readability and usability for individuals with visual impairments, low vision, or age-related vision changes.

  12. Gather Heading Elements in Logical Order

    Logical nesting of heading elements is essential for an ADA-compliant website, as it helps communicate the structure and hierarchy of content on a webpage. Properly structured headings create a clear outline of the information, making it easier for all users, including those with disabilities, to navigate and comprehend the content.

  13. Set Page Language

    Defining the language of a webpage is a crucial aspect of an ADA-compliant website, as it enables assistive technologies and language-processing algorithms to accurately interpret and present content to users.

    Specifying the language for a website or individual pages ensures that screen readers, translation tools, and other assistive technologies can correctly pronounce or translate text. This enhances both accessibility and usability, particularly for individuals who rely on these tools to navigate digital content effectively.

  14. Have Defined Frames

    To make your website ADA-compliant, you need to clearly label frames to help users understand their purpose and content, improving both navigation and overall site usability.

    In addition to benefiting individuals who use screen readers, well-defined frame names also assist those with cognitive disabilities by making information easier to process and comprehend.

    Frames with vague or missing labels can create confusion, frustration, and accessibility barriers, making it more difficult for users with disabilities to interact with and understand the content.

  15. Do Not Have Unexpected Timeouts

    Unexpected timeouts can pose significant challenges for users who need additional time to navigate content, complete forms, or finalize transactions.

    These time constraints can create barriers to accessibility, making it difficult for individuals to effectively interact with and engage with a website. Implementing flexible time limits or providing options to extend session durations ensures a more inclusive and user-friendly experience.

  16. Make Websites Compliant with Flashing Element Guidelines

    Making your websites compliant with the ADA also means that you need to be compliant with the WCAG’s flashing element guidelines to help businesses prevent seizure triggers and other adverse reactions in users with photosensitive epilepsy or sensory sensitivities.

    While these guidelines primarily benefit individuals sensitive to flashing or flickering content, they also enhance the user experience for those with cognitive impairments or attention-related disorders by minimizing distractions and potential barriers to accessing web content.

  17. Do Not Trap Keyboard Focus in Loops

    Trapping keyboard focus in loops on a website can violate ADA website compliance requirements for web accessibility, as it restricts users from navigating freely through content and interactive elements using a keyboard or assistive technologies.

    To maintain accessibility, businesses must ensure that keyboard focus moves logically and does not become stuck in a loop. When focus trapping occurs, users may be unable to access certain parts of the website, leading to frustration and significantly limiting their ability to engage with the site effectively.

  18. Properly Tag Multimedia Content

    Proper tagging of multimedia content is a crucial ADA web accessibility requirement, as tags provide descriptive text alternatives for multimedia elements, allowing assistive technologies like screen readers to convey content to users who cannot perceive it visually or audibly.

    In addition to improving accessibility, proper tagging enhances search engine optimization (SEO) and contributes to a better overall user experience for all visitors.

  19. Conduct Accessibility Checks

    By conducting regular accessibility evaluations, businesses can identify and resolve barriers that may hinder users with disabilities from accessing and interacting with web content effectively. Prioritizing web accessibility not only enhances the user experience but also ensures the website remains ADA-compliant, in sync with legal requirements and industry standards, strengthens brand reputation and broadens the potential audience.

  20. Have Useable Pages Without CSS

    Having web pages that remain functional and accessible without CSS allows users to access and interact with content effectively, even if they have disabilities or limitations that affect their ability to perceive visual styles.

    By designing websites that do not rely solely on CSS for presentation, businesses make an ADA-compliant website that enhances usability and inclusivity for all users. This approach ensures a more seamless and equitable browsing experience.

  21. Report Accessibility Issues

    Businesses should establish a clear and accessible way for users to report web accessibility issues, reinforcing their commitment to inclusivity and ensuring that individuals with disabilities have a platform to voice concerns about accessibility barriers.

    Feedback is invaluable in identifying and resolving accessibility challenges, allowing businesses to enhance their website’s usability, improve the overall user experience, and demonstrate a proactive approach to meeting the needs of all users.

    Also Read: 12 Common Accessibility Issues to Avoid
  22. Make Accessible PDF Files

    ADA-compliant websites extend beyond web pages to include all digital content, including PDF documents. Ensuring that PDFs are accessible allows all users, including those with disabilities, to access and comprehend the information they contain.

    Accessible PDFs improve inclusivity by incorporating features such as text alternatives, proper document structure, and navigational aids. These elements enable users who rely on assistive technologies to perceive, navigate, and interact with the content effectively, creating a more equitable digital experience.

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  1. Provide Links to Plugins

    Including links to required plugins on a webpage ensures that all users can easily access and install the necessary software or extensions needed to interact with multimedia content and other interactive features.

    Providing these links empowers users by allowing them to take the necessary steps to engage with the content, regardless of their technological expertise or assistive technology setup. This approach enhances accessibility and ensures a seamless user experience for all visitors.

How to Check Your Website is ADA-Compliant?

To ensure your website meets the ADA compliance requirements, below are a few things to take care of:
  • Conduct a Manual Audit

    A manual audit involves systematically reviewing each page of a website for accessibility compliance based on the Web Content Accessibility Guidelines (WCAG). While WCAG provides a comprehensive framework for ensuring ADA compliance, conducting a manual audit can be time-consuming and complex.

    Relying solely on a manual audit may not be practical, especially considering the potential consequences of non-compliance. To ensure your website is ADA-compliant, businesses should consider leveraging automated software like Continual Engine or investing in a professional audit to develop an effective strategy.

    Learn More: Automated vs Manual Accessibility Testing
  • Use Free Tools

    Businesses have access to several free ADA-compliant website checker tools, such as WAVE and Lighthouse, which evaluate key accessibility factors like color contrast, text size, and image alt text. These tools provide valuable insights into potential accessibility issues, helping businesses identify areas for improvement.

    However, a key limitation is that most of these tools assess only one page at a time rather than scanning an entire website. As a result, for a comprehensive accessibility evaluation, businesses may need to use additional tools or invest in a full-site audit to ensure complete compliance.

  • Get a Professional Assessment

    Another way to ensure your website follows requirements for ADA compliance is by hiring an expert, typically an agency, to conduct a thorough evaluation of your website’s accessibility. Using the Web Content Accessibility Guidelines (WCAG) as a standard, they will identify areas that need improvement and provide a strategic plan to achieve ADA compliance. Many agencies also offer implementation services, ensuring that the necessary accessibility updates are effectively integrated into your website.

What are the Complications of Non-Compliant Websites?

Having ADA-compliant websites is not only the morally right way to run a business but it also saves your business from running into legal troubles that could get you to pay hefty fines. Over the past two decades, website accessibility barriers have led to numerous ADA lawsuits and Department of Justice (DOJ) settlements.
According to Seyfarth Shaw, over 4,200 ADA Title III lawsuits were filed between January and June 2024 alone. Hence, legal troubles are one of the biggest risks your business may face if you do not have an ADA-compliant website.

How Does Continual Engine Help in Making Your Website ADA Compliant?

While making your website ADA-compliant is a requirement, it should also be intuitive, usable, and accommodating for individuals with diverse needs, even the ones with disabilities. Continual Engine can help you achieve just that!
Our website accessibility services offer a comprehensive solution by integrating expert guidance with advanced technologies.
Our approach ensures that your websites are inclusive and fully accessible, enabling businesses to meet compliance standards while enhancing the user experience for all visitors. Below are some of the services we offer:
  • Tailored accessibility assessment
  • Continuous accessibility upkeep
  • Continuous accessibility oversight
  • Enriched user experience

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

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