A Beginner’s Guide to Website Compliance

Web Governance
Running a website comes with responsibilities, especially when it comes to following legal rules. Businesses need to make sure their websites meet certain requirements, not just to avoid legal trouble but also to create a safe and trustworthy experience for users. Regulations around privacy, accessibility, and online transactions are always changing, and staying up to date is important. Ignoring these rules can lead to fines, legal issues, and damage to a company’s reputation.
This article will break down the different aspects of website compliance in a simple way. It will cover important regulations like GDPR and WCAG, explain why website accessibility and data protection matter. Without waiting further, let’s get started.

What is Website Compliance?

Website compliance means making sure a website follows legal rules, industry standards, and accessibility guidelines. This includes data privacy laws like GDPR or CCPA, security measures to protect user information, and accessibility standards (such as WCAG) to ensure people with disabilities can use the site easily. It also covers copyright laws, proper disclosures, and fair business practices to keep everything transparent and trustworthy.
Following these rules isn’t just about avoiding legal trouble—it also helps build trust with visitors. A compliant website is safer, easier to use, and more reliable for everyone. Regular updates and checks help keep everything in line with changing laws and best practices, making sure the website stays accessible, secure, and user-friendly.

How Do I Make My Website Compliant?

Making your website compliant means following the rules that apply to how you collect data, use cookies, handle transactions, and communicate with visitors. Different laws affect websites depending on their location and audience. Some of the most important ones include GDPR, which protects user data and privacy, the EU Cookie Directive, which requires clear consent for tracking technologies, and the E-Commerce Directive, which sets rules for online business practices. Understanding these laws is the first step in making sure your website follows the rules.
To stay compliant, you need to include certain elements on your website. A privacy policy should explain what data you collect and how you use it. A cookie banner must give users the option to allow or reject tracking cookies. Email marketing should only be sent to those who have given clear permission. Your terms and conditions should outline user rights, purchases, refunds, and dispute resolution. Business details, contact information, and legal documents should be easy to find. If your website targets specific groups, such as children or healthcare users, additional rules may apply.
It’s also important to consider your target audience. If your website caters to children, collects sensitive health data, or promotes age-restricted products like alcohol, additional rules may apply. Any collaborations with influencers or advertisers must be disclosed to avoid misleading visitors. Lastly, your website should be available in the languages spoken by your audience, ensuring that terms, policies, and consent forms are easy to understand. Keeping these elements in place helps protect both your business and your users while ensuring you follow the law.

What Types of Laws ‌do you Need to Comply with as a Website Owner?

1. Privacy and Data Protection Laws

If your website collects personal data—whether through contact forms, cookies, or user accounts—you must comply with data protection laws. These laws ensure that users know what information is being collected and how it’s used.
  • Colorado Law - Colorado’s Accessibility Law

    House Bill 21-1110, requires state and local public agencies to meet certain accessibility standards by July 1, 2025. These standards include:

    • Public meetings - Meetings must be accessible by live streaming video or audio, and documents must be posted online at least 24 hours before the meeting.
    • Public testimony - Individuals can participate in meetings using video conferencing unless the meeting location lacks broadband internet.
    • Auxiliary aids - Public bodies must provide requested auxiliary aids or services in time for the meeting.
    • Digital Accessibility - Public entities must meet digital accessibility standards, such as providing text descriptions of images and transcriptions of video and audio.

    The law also requires higher education institutions to adopt policies and procedures to ensure digital accessibility.

  • GDPR (General Data Protection Regulation)

    If your website serves users in the European Union, Iceland, Norway, Liechtenstein, Switzerland, or the UK, you must comply with GDPR. This law requires websites to have a clear privacy policy that explains what data is collected, how it’s stored, and how it’s used. Users must also have the option to request or delete their personal data.

  • CCPA (California Consumer Privacy Act)

    If your website has visitors from California, CCPA applies to you. This law focuses on giving California residents control over their personal data. It requires businesses to provide a cookie policy that explains how cookies are used and whether personal data is being sold or shared. If your website sells personal data, you must allow users to opt out.

  • CPRA (California Privacy Rights Act)

    This act expands on the CCPA by covering websites sharing personal data, not just those that sell it. If your website is accessible to California residents, it must fully comply with all privacy laws, including providing clear notice about data collection and allowing users to control their personal information.

  • COPPA (Children’s Online Privacy Protection Act)

    If your website collects data from children under 13, COPPA requires parental consent before gathering any personal information. This law is enforced by the Federal Trade Commission (FTC) and applies to websites, apps, and online services aimed at children.
  • CalOPPA (California Online Privacy Protection Act)

    California also has its own privacy law, CalOPPA, which requires websites to display a privacy policy that’s easy to find—often linked directly from the homepage. The policy must also include details about third parties that collect user data.

  • EU Cookie Law (ePrivacy Directive)

    If your website serves users in the EU, you must follow the EU Cookie Law. This law requires websites to inform visitors about cookie usage and obtain their consent before storing or accessing any data on their devices. Users should also have the option to manage their cookie preferences.

  • Eraser Button Law

    If your website allows users under 18 to post content, the Eraser Button Law gives them the right to remove their posts or personal information at any time. Website owners must inform young users of this right and provide a way for them to delete their content.

2. Web Accessibility Laws

Your website should be accessible to all users, including those with disabilities. Certain laws ensure that digital content is available to everyone, regardless of their physical or cognitive abilities.
ADA (Americans with Disabilities Act)
The ADA requires that websites provide accessibility features for users with disabilities. This includes offering screen reader compatibility, text alternatives for images, and navigable content for those who cannot use a mouse. If your website doesn’t meet accessibility standards, you could face legal action.
Read more about ADA Compliance – https://www.continualengine.com/blog/ada-compliance/

3. Copyright and Intellectual Property Laws

As a website owner, you must respect copyright laws to avoid legal trouble over content usage.
  • Do not use copyrighted images, videos, or text without permission. Even if you credit the source, using copyrighted material without the owner’s consent can result in legal issues.
  • Use royalty-free or licensed content. Websites like Unsplash, Pexels, and Pixabay provide free images, but always check the licensing terms.
  • If you allow user-generated content, have a policy in place. If users can upload text, images, or videos, make sure your terms of service explain who owns the content and who is responsible if any copyright infringement occurs.

Legal Requirements for Websites in Certain Industries

Depending on the industry, websites may have specific legal rules to follow. If your website handles sensitive information, it’s important to know what laws apply and take the necessary steps to stay compliant.

1. Healthcare Websites (HIPAA Compliance)

If you run a website in the healthcare field and deal with Protected Health Information (PHI) in the U.S., you need to follow HIPAA (Health Insurance Portability and Accountability Act) rules. This means:
  • Keeping patient information private under the Privacy Rule
  • Putting strong security measures in place under the Security Rule
  • Notifying affected individuals in case of a data breach under the Breach Notification Rule
If your website allows online forms, messaging, or appointment scheduling, these features need to be secure. Any third-party service handling PHI on your behalf must also follow HIPAA rules, which is why Business Associate Agreements (BAAs) are required. Also, PHI cannot be used for marketing unless the patient gives clear permission.

2. Fintech Websites (Financial Data Security)

If your website deals with financial services, there are strict rules to protect customer information. Two major regulations to know about are:
  • Gramm-Leach-Bliley Act (GLBA): This law requires financial institutions to protect sensitive data and inform customers about how their information is shared.
  • Payment Card Industry Data Security Standard (PCI DSS): If your website processes credit card payments, you need to follow these security standards to protect cardholder data and prevent fraud.

How Does Continual Engine Help?

Making a website accessible shouldn’t be complicated or expensive. At Continual Engine, we use AI-powered tools to help you ensure that everyone, including people with disabilities, can navigate your site without trouble.
Our solutions handle everything from tagging content properly to adding alternative text for images and checking if your website meets accessibility standards. This means you don’t have to worry about missing important details—our technology takes care of it for you.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
If you want a website that is inclusive and meets compliance requirements without the hassle, we’re here to help. Get in touch today and take the first step toward making your website accessible to all!

Closing Thoughts

Website compliance may seem overwhelming, but it’s an essential part of running a trustworthy and legally sound business. Following privacy laws, accessibility guidelines, and security measures protects both your users and your company. Regular updates and audits help keep everything in check as regulations evolve. Taking these steps not only avoids legal trouble but also creates a better experience for everyone who visits your site.

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC

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